Amazon

Old name: Relentless

Amazon CEO and founder Jeff Bezos is the richest man in the world now, but it took him a while to settle on the name. He considered Awake, Bookmail, Browse, and Cadabra, but he registered and still owns the URL for Relentless.com. If you type relentless.com into your browser, it redirects you to Amazon’s website. Frankly, we can’t conceive of calling this business anything else. After all, Amazon Web Services has more of a ring to it than Relentless Web Services.

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